Pandodyssey™ Panda Blog

This is a blog devoted to Giant Panda enthusiasts, environmental wanna-bes and peace loving funimals, world-wide.

Wednesday, March 15, 2006

COFFEE WARS

Free Coffee! NOW! At Starbucks! What are you doing sitting here reading this?? There's no panda news here today!!! GO!

According to this article in the Boston Herald, Dunkin Donuts in Boston is retaliating by offering free cab rides:

Dunkin’ Donuts is taking the coffee wars to the streets - in pink taxi cabs.
While rival Starbucks pledged to offer a free cup of premium arabica coffee today to customers between 10 a.m. and noon, Dunkin’ is offering its own customers free cab rides in downtown Boston. A fleet of five bright pink Dunkin’ Donuts Turbo Hot Taxis will line up in front of the Dunkin’ Donuts at 715 Boylston Street from 8 a.m. to 6 p.m. today and tomorrow.
And in a coffee war marketing twist, the two chains appear to be focusing on their rival’s strengths. Starbucks aims to remind consumers that it still makes a good cup of coffee, in addition to all those chic espresso drinks it’s become famous for.
And Dunkin’ Donuts, known for a good cup of Joe, will be handing out samples of its Turbo Hot coffee, which is made with a shot of real espresso.
It’s unclear how many coffee lovers will jump into a pink cab today and tell the driver to head for Starbucks.

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